The Ultimate Guide to All G-SHOCKs — composed by Experts
From the birth of breakdance to the early days of e-sports, G-Shock watches have found themselves at the heart of the most recent events of the past few years. The G-Shock concept appears for the first time when one of Casio’s developers, Kikuo Ibe, breaks a watch offered by his father to whom he was very attached. After 200 prototypes and 2 years of research, the first indestructible watch (DW-5000C) was finally created by Kikuo Ibe in 1983. And very quickly, the Japanese brand was able to seduce and retain an audience thanks to its 5 G-SHOCK ranges: G-Steel, Master of G, Premium, Original and S-Series as well as collaborations with Eric Haze, Maison Martin Margiela and Pigalle. On the occasion of the 35 years of G-Shock and while the brand has just launched the Challenge The Limits campaign,meltyStyle has decided to focus on rappers who almost never separate from their G-Shock watches.
Born in a time when fashion was flat watches, the G-Shock watch is ultra-resistant to shocks. This feature allowed him to seduce a lot of people. Initially adopted by construction workers, the G-Shock quickly marked the world of urban culture. For example, for his comeback on stage, rapper Eminem showed up with the latest G-Shock x Eric Haze around the wrist . Before this appearance in freestyle, Slim Shady had already teamed up with G-Shock for 30 years of the brand. Another US rapper and actor who has fallen for G-Shock, it’s Redman! The MC signed a G-Shock watch in 2010, shortly before the Wu-Tang Clan teamed up with the Japanese brand for the 20th anniversary of their rap group. Qudant to young Swedish Yung Lean, he does not hesitate to refer to the G-Shock watches in his lyrics.
In France, hip-hop artists are not insensitive to these Japanese watches. One of the first artists to show up with a G-Shock is none other than Orelsan. The interpreter of “Basique” was the ambassador of the G-Mix, the indestructible and intelligent watch. And recently, Medina has distinguished itself in the last G-Shock campaign. The rapper Le Havre has released a sound exclusively with the Japanese brand . One thing is certain, G-Shock, which has recently reached the symbolic level of the 100 million watches sold worldwide, has not finished pushing the limits. Moreover, she has just released the collection BIG BANG BLACK which is composed of 4 models of matte black color.