Dover, NJ, June 28, 2017 – Today, Casio G-SHOCK(Opens the G-SHOCK website in new window)(Opens the website in new window) and acclaimed menswear designer, Robert Geller, announce their partnership on a new, limited edition men’s G-STEEL(Opens the G-STEEL website in new window)(Opens the website in new window) timepiece – the GST200RBG-1.(Opens the GST200RBG-1. website in new window)(Opens the website in new window) The first ever collaboration for the G-STEEL line, this model is inspired by the urban elements in Tokyo – drawing from both brands’ history and Geller’s experiences within the city. The new G-STEEL is the first joint design between G-SHOCK and Geller, who have previously partnered on five consecutive runway presentations at New York Fashion Week: Men’s.
“I have been working with G-SHOCK for several years, and was very pleased when we decided to create a watch together. I wore a G-SHOCK watch throughout my teenage years, so it is really exciting to be able to make my own, more grown up version,” said Robert Geller. “For the past ten years, I have been producing my ready to wear collection in Japan because I love the quality and care of Japanese craftsmanship. G-SHOCK shares this same love, which is why this collaboration is a natural fit for us.”
Specially designed by Robert Geller himself, the GST200RBG-1 features a black ion plated stainless steel metal band, case and buttons, with gold accents on the face and a dark fuchsia second hand that nods to his most recent collection. Together the elements evoke an image of the Tokyo city lights against the buildings at night.
“My favorite time in Tokyo is walking through the city in the middle of the night, when it is impossible to sleep because of the jet lag,” said Geller. “The lights, smells and sounds are really magical and I wanted this watch to reflect that magic.”
Part of the G-STEEL line, which is geared towards the active gentleman with a refined personal style, this particular model includes G-SHOCK’s layered guard structure to absorb maximum impact while maintaining the sleek look of metal.
In addition, the watch comes equipped with G-SHOCK’s legendary structure of shock resistance(Opens the shock resistance website in new window)(Opens the website in new window) and 200M water resistance.(Opens the 200M water resistance. website in new window)(Opens the website in new window) Other technologies include an auto super illuminator LED light, neo-brite luminous hands, world time (31 time zones + UTC), five daily alarms, 1/100th second stopwatch and countdown timer and 12/24 hour formats – all in a 52.4mm case.
For the launch of the new G-SHOCK x Robert Geller timepiece, a video was created to showcase the versatility of the watch. Take a look here:http://bit.ly/GSHOCKxRobertGeller(Opens the http://bit.ly/GSHOCKxRobertGeller website in new window)(Opens the website in new window)
The GST200RBG-1 will retail for $420 beginning in July and will be available for purchase at select Macy’s, select Jewelers, select Fashion Apparel, G-SHOCK.com(Opens the G-SHOCK.com website in new window)(Opens the website in new window) and the G-SHOCK Soho Store.