This year, Casio’s G-SHOCK is celebrating the 25th anniversary of one of its most popular and iconic models, the 6900 — and there’s no question the timepieces have been instrumental in positioning the watch brand as a pop culture mainstay. First debuting in 1995, the G-SHOCK 6900 immediately became recognizable for its round shape, a departure from the classic square shape of the 5600, but one that would come to stand the test of time. This is, in part, due to the fact that the DW6900 has been the ideal canvas for reimagined colorways, collaborations and styles, allowing for a slew of takes on the timepiece from some of the most forward-thinking minds in fashion, art and music. It also became known for its “Three Eyes,” nodding to the three round digital indicators above the time display. Now, G-SHOCK is celebrating the pioneering watch with a number of limited-edition revamps that will drop throughout 2020.
The 1990s saw the intersection of hip-hop and fashion in the United States and in Japan like never before, and G-SHOCK imbedded itself into this cultural mashup. After the initial launch of the 6900 series, the brand expanded its presence through collaborations. Beginning in November of 1999, a creative partnership with artist Eric Haze ushered in a new era for the watchmaker, with the NYC graffiti legend adding a metallic silver finish to the timepiece, complete with a hand scrawled signature on the dial and the strap. This marked the beginning of a longstanding relationship with a total of seven collaborations, culminating in 2018 with a full circle moment in Eric Haze creating G-SHOCK’s 35th anniversary logo. Another collaboration for the brand was with the popular L.A. streetwear label LRG, which added multiple eye-popping colorways to the model. This catalyzed a series of partnerships, including with L.A. tattoo artist Mister Cartoon and Krink, the San Francisco pen and ink company founded by graffiti artist KR.
Average Amazon Price: $230 (yes, we may earn a commission on qualifying purchases from our links to Amazon)
Year of first release: 2020
Lineup: STANDART DIGITAL (This Line includes Digital G-Shocks that are the best in “price/quality” category. Usually have traditional digital functions.) All G-Shock Standart Digital Watches →
Best for: Teenagers, Artists, Singers, Dancers…
The most distinctive specs:
– 200-meter water resistance (good for swimming but not for deep diving)
– Metal-Covered (Minute protrusions on the outside of the inner case reduce surface contact with the metal bezel)
– Glass Fiber Reinforced Case (Glass fibers are incorporated into resin for increased strength. The material’s resistance to shock-induced breakage and bending protects the module from external shock)
– Triple Graph Display (characterized by three round digital indicators on the dial)
Other colors and full specs: GM-6900 Wiki Page
All G-Shock Watches on Active Sale in 2020 — our verified and complete guide