On June 23 the Girls’ Generation K-pop group, who also serve as CASIO brand ambassadors, hosted an autograph session for 70 fans at the main Lotte Department Store in Seoul to mark the debut of the new BABY-G summer collection.
Six members of the group took part in the event, each one wearing a new watch model. Taeyeon, Yuri, and Tiffany wore the beach glamping series model (BGA-220), which is featured in BABY-G summer ads, Sooyoung and Hyoyeon wore white tri-color series models (BGA-185TR, BGA-110TR), and Yoona sported a new model from SHEEN (SHB-100), the CASIO brand for women.
A crowd made up of fans and media representative gathered at the Lotte Department Store and were greeted by the smiles of the Girls’ Generation members, who took the opportunity to deepen ties with their fans. The event was very successful and generated more than 800 media mentions.
Media: “Where would you like to go wearing those watches?”
Each of the girls provide great answers that express their distinctive personalities!
Yuri: “Summertime means beach time! This watch is water resistant up to 200 meters, making it great for beachwear.”
Yuri, wearing the Beach Glamping Series BGA-220G-7A
Taeyeon: “I basically don’t like to go out that much, but this summer I want to take a trip with my mother. The concept of this watch is glamping, so I’d like to go glamping with my mother!”
Taeyeon, wearing the Beach Glamping Series BGA-220B-2A
Tiffany: “My watch is waterproof,
so I want to wear it to the beach and pool.”
Tiffany, wearing the Beach Glamping Series BGA-220-7A
Sooyoung: “I also want to travel with my parents. I’d like to give this watch to my parents as a gift and enjoy traveling together with everyone.”
Sooyoung, wearing the White Tricolor Series BGA-110TR-7B
Hyoyeon: “I love to dance and I often forget what time it is while in the dance studio. This watch is one I can wear even while practicing dance routines.”
Hyoyeon, wearing the White Tricolor Series BGA-185TR-7A
BGA-110 Profile / Casio Baby-G
Average Amazon Price: $80 (yes, we may earn a commission on qualifying purchases from our links to Amazon)
Year of first release: 2009
Nominations: best design, best price
The most distinctive specs:
– 100-meter water resistance (good for swimming but not for deep diving)
– World time (29 time zones)
– Stopwatch (Measuring capacity: 59’59.99”; Measuring modes: Elapsed time, split time, 1st-2nd place times)
– Countdown timer (Countdown range: 24 hours)
– Full auto-calendar (to year 2099)
Other colors and full specs: BGA-110 Wiki Page