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[Live Photos] G-Shock GMA-S140MC-1A x MISCHIEF with Translucent Case and Band

Miss Chief has joined hands with Casio for the first time as a domestic female brand . The model created through the partnership between the two brands is now ‘ GMA-S140MC-1A’. It is also the first female watch to be introduced in the GMAS series . 3 Mon 20 days , a collaborative clock to meet two representatives of the former Miss Chief officially launched the Miss Chief is 1990 , not land trendy baby among women in’s jisyak whether the samatneun canvas , design clunky, while the hardness and softness is felt at the same time Heard how it was done . Founded 10 Miss Chief is the first collaboration Casio watches and brand identity, celebrated its anniversary , the future, and 10 what would really fill in for plan years?

Casio has partnered with a Korean women’s brand for the first time. How did you collaborate with Miss Chief?

Casio Hong Kong made the offer first. It is also a favorite brand, and the watch is an item that has never been challenged, so I approved it without any worries.

How was the collaboration process?

We talked with Casio Japan about design initiatives. I had a meeting in Korea, Japan, and each other’s offices. Casio gave consideration to designing the color of Miss Chief as much as possible. Thanks to this, collaboration has been easy.

Looking at the collaborative watch, it feels strong in the 1990s. Please explain the design directly with the product.

The product that was created through this partnership is the GMA-S140MC-1A. It is a model that is newly introduced as a female line in the existing GMAS series. The key is the light khaki and faded black translucent material used for the head and band. It can be said to be an important device for doubling the vintage and tough charm intended at the design stage. Also, I would like to consider the rather slim and classic design as the biggest attraction compared to high-tech watches. It is also strong in shock, water, and magnetism, and has excellent durability. The title of the collaboration printed on the band, ‘Deadly Combination’, is a phrase taken from the song title of Big L and Tupac in the 2000 album .

In the 1990s, the Baby-G model was very popular among women. You might remember its popularity, did you keep it in mind as a collaboration model?

Of course, at first, I was considering the Baby G series that will bring back memories of my childhood. However, Casio recommended a new model. Successfully achieving the first collaboration of the new model turned out to be an interesting challenge. I also liked that the rough charm of the design of the Gap-in GMA-S140MC-1A can also highlight the intense color of Miss Chief.

How was the process of coordinating the design?

First, we proposed various designs, and we narrowed the direction by communicating with the Casio team. It seems to have been satisfactory because it reflected most of the suggestions made by Miss Chief.

The first deliverables created by the two brands will be released on March 20th. How do you think Mischief fans will respond to the product?

Since Miss Chief is a product that goes well with the colors shown previously, those who like Miss Chief will give positive feedback. In fact, when I spilled the product slightly through Instagram, I got a good reaction and felt good.

GMA-S140 Profile
Average Amazon Price: $100 (yes, we may earn a commission on qualifying purchases from our links to Amazon)
Year of first release: 2019
Best for: Top in G-Shock Lookbooks
Lineup: G-SHOCK WOMEN (The Line includes watches that are smaller than original men’s variant, but have the same functions, technologies and other specs. Usually meant for women but also good for children and small wrists.) All G-Shock Women Watches →
Nominations: best design (A motif that resembles a 90’s stereo component device or portable music player), best price, best size
The most distinctive specs:
200-meter water resistance (good for swimming but not for deep diving)
Speed measurement (if you know the distance, you will know the speed in your watch)
ISO 764 class magnetic resistant (A magnetic-resistant plate is mounted on the module. The plate prevents magnetic fields from interfering with proper movement of the hands in daily use)
Other colors and full specs: GMA-S140 Wiki Page

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